Basic Level PPC Interview Questions & Answers
1. What are Ad words? Ad Words is an advertising system, that developed by Google to help businesses to reach their online target markets through its search engine platform and partner sites On Google.com, Ad Words ads typically appear in specific locations at the top and right-hand side of a search results page. 2. What is PPC marketing? Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher each time when an advertisement link is “clicked” on . Alternatively, PPC is known as the cost-per-click (CPC) model. 3. Explain how Ad words work? Google Ad Words is a pay-per-click online advertising platform where they allow advertisers to display their ads on Google's search engine results page. Based on the keywords they want to target, businesses pay to get their advertisements ranked at the top of ...